Katie Dickieson
Selected Work · St. Petersburg, FL

Applied AI · Product · Editorial · Brand

Beautiful &
built to work.

I write the thing, run the system that ships it, and build the software underneath.

A product builder with an engineer's hands and a writer's habit of showing the source. I designed and built a citation-backed AI assistant for a Fortune Global 500 company's packaging audits, now licensed for evaluation; the manual lookup it targets costs roughly $2.5M a year across 140 plants. Before that, eight years in clinical research and regulated life-science product. I build in Claude Code daily. Cornell M.Eng.

Editorial Strategy Long-Form & Technical Social & Newsletter Content Operations Product Design
534K+
Views generated for clients
+3,849%
Peak client reach lift · 7 days
572→8,068
Accounts reached on one client · +1,310%
2,000→7,000
SEW Pinellas followers · one year
$10/wk →$10K/mo
Revenue growth I drove · store & classes
$2.5M/yr
Manual lookup cost my AI assistant targets · Fortune Global 500
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Writing & Editorial

Four pieces, each written for a different reader: plant engineers, founders, my own audience, and a room of domestic-violence advocates. Excerpts are on the page. Full versions on request.

Case study · Applied AI Fortune Global 500 automotive supplier

Making an audit assistant show its work

Written for engineers and plant staff who would check every claim. I designed and built it for a manual lookup process that costs roughly $2.5 million a year across 140 North American plants. It is now licensed for evaluation, with two of nine modules working, and was demoed to the client's packaging forum and taken to its executive steering committee in June 2026.

A packaging audit is a lookup problem wearing a compliance costume. Someone on a plant floor has a question, the answer exists in a governing standard, and finding it takes long enough that people stop looking and start guessing. Multiply that across 140 plants and the guessing becomes the expensive part.

The obvious move is to put a language model in front of the standard. The obvious move is also how you get a system that is confidently wrong in a setting where being confidently wrong has consequences.

Retrieval is the product. The model is the part that phrases things. If retrieval surfaces the wrong section, no amount of prompt work saves the answer, it just makes it read better. Chunking follows the document's own logic. Standards are written in numbered, nested clauses. Splitting on a fixed token count cuts a requirement away from the exception that qualifies it, and the exception is usually the part that matters. "I don't know" is a valid output. A system that always answers is a system that sometimes invents.

Technical WritingGrounded AIRegulated AudienceLong-Form
Positioning & system launch F#ck The Algorithm · zero to ~9,000

Building a publication and the product ladder underneath it

The whole system, launched from nothing: the positioning, the content loop that feeds it, the ladder that runs from a free guide up to done-for-you work, and the software I built so founders could run the strategy without me in the room.

I started with an audience of zero and one specific problem: neurodivergent women in business cannot make standard marketing advice work, because standard advice assumes a brain that runs on consistency.

The engine is a loop, and it only works whole. Members bring me the questions. The questions become the content. The content brings the next members. Every time I have tried to run one half without the other, both halves got worse.

The ladder starts free and ends done-for-you. A guide that arrives instantly, $17 toolkits someone can buy at 11pm without talking to me, and client work at the top. Every rung ships with its own machinery: the sales page, the thank-you page, the welcome sequence, a check-in at day thirty, the markup so prices and questions surface properly in search, and a waitlist for people who arrive between rounds. Then I built the portal so the strategy could run as a tool instead of as my calendar.

PositioningEditorial SystemProduct LadderLifecycle Email
Long-form guide Lead magnet · full delivery funnel behind it

The 5 Patterns That Get You Seen

A guide written to be finished, not skimmed, and wired to a working funnel: landing page, form, tagging, branded delivery email, and the PDF. I built and tested every step of that chain end to end.

You do not have a reach problem. You have a stopping problem.

The algorithm is not hiding you. It is watching what people do when your post shows up, and right now most of them are not stopping. That is fixable, and it is fixable without posting more, without a schedule you cannot keep, and without becoming someone louder than you are.

Say the thing you think is too specific. The instinct is to widen. You write "as a business owner" instead of "when my kid is home sick and the invoice is late and I have a client call in twenty minutes." Wide language sounds professional and lands on nobody. Specific language feels risky and lands on the exact person you want.

Long-FormLead MagnetFunnel CopyLifecycle Email
Product communication Sleep Well Lady · presented to CASA Pinellas

What it does not do

Written for advocates and counsel at a domestic-violence services organization evaluating whether the app belonged anywhere near their clients. The hardest paragraph in any product write-up is the one that lists what you deliberately refuse to build.

Not a 911 replacement. No law-enforcement integration. It never dispatches police. No tracking between alerts. Nothing is read until she triggers it. Once she does, her contacts see her location move for up to 30 minutes, because if she is being taken somewhere, a single pin is useless. No audio or video in the alert. Her pre-written message and location, nothing else. Never an advocate. Trusted contacts are always her own network, never staff, never the hotline.

A partner logo on that screen would tell an abuser exactly what he is looking at. Credit belongs on grants and press, never on her phone.

A no from you is worth more to me than a polite yes.

Product WritingSafety-CriticalStakeholder CommsPlain Language
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Brand & Growth

The engine underneath the writing. Content systems, social strategy, lifecycle email, Meta ads, and CRM. Measured, not guessed.

Social content designed for clients: We Be Now, Porcelynne, FestKit, BreathWorks, MeMade Getaway, and SEW Pinellas.
Founder · Strategist

Visibility & Marketing Systems

Under my own practice I build content systems and run growth for founders: the strategy, the calendar, the hooks, and the paid and organic engine that turns attention into clients. Recent client results: 534K+ views generated, a peak +3,849% reach lift, and one account taken from 572 to 8,068 people reached (+1,310%). I pair that with hands-on GoHighLevel and Meta Ads work every day.

Editorial Calendar Social Strategy Lifecycle Email Meta Ads GoHighLevel / CRM
katiedickieson.com →

Receipts · real client growth

Instagram insights screenshot: 17,477 views and 15,403 accounts reached, up 3,849.5 percent, over seven days.
Client account · 7 days
15,403 reached · +3,849%
Instagram insights screenshot: 25,807 views and 8,068 accounts reached over thirty days.
Client account · 30 days
25,807 views · 8,068 reached

Selected Clients

SEW Pinellas

Social · Growth

Breathworks

Brand · Content

MeMade Getaway

Event · Marketing

Porcelynne

Brand · Digital
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Product & Digital

Why the technical writing holds up: I ship the software too. Cornell M.Eng. Brand, interface, and the build, including auth, payments and subscriptions.

FTA Portal app: the Content Creator workflow, with personalised daily content prompts built for each client.
Systems · Content Ops

FTA Portal

A self-serve visibility system that packages my content strategy into a tool founders can run themselves. I designed and built the whole system: the editorial logic, the prompts, and the software.

Content OpsSystemsProduct
See the portal →
Sleep Well Lady: the wellness-disguise screens that hide a covert safety app for women.
Safety app, disguised as wellness

Sleep Well Lady

It looks like a calm mood-and-sleep tracker. It is actually a covert personal-safety app: a silent SOS, hidden inside the wellness screens shown here, that quietly shares her location with the people she trusts. I designed the entire experience, disguise and all, shipped it to iPhone, and wrote the product communication that took it in front of CASA Pinellas.

Product DesignDisguised UXSafetyiOS
sleepwelllady.com →
We Be Now: the redesigned Home screen with a square and a wide home-screen affirmation widget.
Product · Brand

We Be Now

A wellbeing companion app: session timers and rituals, an audio library, a 30-second mood check-in, a private journal, and home-screen widgets. Concept, identity, interface, and the help content that goes with it. Shipped to iPhone and iPad.

ProductWellbeingBrand
webenow.com →
FestKit powering Rochester Pride: the Home screen and the live, filterable interactive vendor map.
Product · Brand

FestKit

A white-label festival app giving thousands of attendees one place for schedules, tickets, maps, and sponsors. Product design and brand. Shown: the Home screen and the live vendor map, built for Rochester Pride.

ProductEvents TechBrand
festkit-app.netlify.app →
Eat Play St. Pete app: the home feed with featured spots and daily deals, and the events browser.
Brand · Product

Eat Play St. Pete

A local guide app for the Sunshine City: featured spots, today's deals, events by category, and a city map. I did the brand and the product, end to end.

LocalBrandProduct
eatplaystpete.com →
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Events & Creative Direction

Where the eye comes from, and where I learned to hold one voice across many contributors and a deadline that does not move.

SEW ICONIC 2026. A Fashion & Music Show. Featuring Hex Appeal, Rainbow Portal, and Anarkitty. January 18, 2026 at St. Petersburg City Theatre. Benefitting youth camps at SEW Pinellas, Girls Rock, and St. Petersburg City Theatre.
Creative Director · 2026

SEW ICONIC

A fashion-and-music benefit uniting three St. Petersburg youth arts camps into one afternoon of runway and live performance. I lead the creative and the communication across three partner organizations: concept, staging, look, sponsorship deck, and every piece of copy that goes out. January 18, 2026, at St. Petersburg City Theatre.

Creative Direction Partner Comms Fundraising Event Production
Visit sewiconicstpete.com → Featured in I Love the Burg, Jan 14, 2026 →
The SEW ICONIC sponsorship deck: the case for sponsors and the fundraising goals page.
Design · Ongoing

Promotions & Collateral

Posters, print, social graphics, and campaign identities. The day-to-day design that makes a brand feel like itself across every surface, from the flyer to the feed. Shown: the SEW ICONIC sponsorship deck, the fundraising pitch behind the show.

Graphic Design Print Brand Systems
sewiconicstpete.com →

The Throughline

Most people are either the writer or the operator. I have spent my whole career being both: the one who makes it read well and the one who makes it run.

Katie Dickieson · Selected Work Content · Editorial · Brand · Product